Website Privacy Policy

This privacy policy explains how Lytica uses and protects personal data it collects through: 1.Its websites. 2.Its services (including the SupplyLensPro platform, and other services) with respect to Collection and use, Sharing, Retention, Protection, Location and Privacy rights.

“Personal data” means any information relating to an identified or identifiable individual, such as a name, an identification number, location data or an online identifier.

Information Collected Through The Website

The website uses cookies to help Lytica better understand how visitors use the site so we can improve it. The cookies collect information such as IP address and location data; use of the site, such as pages visited, links clicked, text entered and mouse movements; and information more commonly collected, such as the referring URL, browser, operating system and Internet Service Provider.

The personal data collected through cookies is only used to recognize the user’s computer, to assist the user in navigating the website and to capture visit trends.

Visitors to the website are informed upfront that they can opt-out of the cookies through their web browser settings. The Lytica Website Privacy Statement applies regardless of the “Do Not Track” setting on the user’s browser.

With the user’s consent, we collect the personal data users provide us when they choose to interact with our website. This includes the user’s name, email address, username and/or password when filling out an online form or creating an account. This information is used to contact the user to provide services requested, or for account authentication purposes.


The Lytica website is intended for a general audience and does not knowingly collect personal data from anyone under the age of 13.

Privacy Practices Of Other Websites

While Lytica has no control over the privacy policies of websites to which it links, to protect the integrity of its website, it expressly welcomes any feedback about these linked sites (including if a specific link does not work).

Data Collected Through Lytica Servers

Lytica’s web-based software and services collect personal data via email, SMS, telephone, web-based forms or other means of communication individuals use to interact with Lytica. The information collected includes — as necessary — name, email address, username and password, IP addresses, location data, use of the service, as well as payment information, usage data in relation to the services and other information relevant for the purpose of providing the services, specifically to:

  • Process transactions with Lytica.
  • Send emails about Lytica’s services or respond to inquiries.
  • Send emails and updates about Lytica services, including newsletters.
  • Provide support for Lytica services.
  • Enhance or improve Lytica services.
  • Monitor data and user activity to ensure compliance with contractual requirements.
  • Perform any other function reasonably necessary to protect the security or proper functioning of Lytica services.

With express consent, Lytica may post personal testimonials in addition to other endorsements. If a registered user of the service has supplied their email address, Lytica may occasionally send an email to promote new features, solicit feedback or keep the user up to date with Lytica and its products.

Sharing Personal Data

Whether collected through the website or Lytica services, personal data is never sold or disclosed without consent, except in the rare cases where it is required to do so by law. However, in the course of business, Lytica may hire third-party individuals or organizations to help deliver our services. Lytica may also hire third parties to operate, maintain, repair, or otherwise improve or preserve files or systems.

In those cases, the third parties only process personal data collected by Lytica, on Lytica’s behalf, under Lytica’s written instructions, and/or under contractual arrangements containing specific clauses that demand the same level of security and protection of the personal data shared with them, as provided for by Lytica. All third parties engaged by Lytica are subject to this policy and to compliance monitoring in that regard.

Where Lytica is required by law to disclose personal data, disclosure will only be done upon demonstrated lawful authority to do so and on the basis of legal advice. As permitted by law, Lytica may also access or disclose personal data when it is reasonable to believe that it is necessary to (i) enforce applicable terms of service, including investigation of potential violations; (ii) detect, prevent, or otherwise address fraud, security or technical issues; or (iii) protect the rights, property or safety of users and the public. This includes exchanging information with other companies and organizations for fraud protection and spam/malware prevention.

Right To Access, Edit & Remove Your Data

Individuals may access, edit or remove their personal data by contacting Lytica directly at

Lytica will ensure the accuracy of personal data and allow individuals the opportunity to correct their personal data upon request and as necessary. Lytica will also delete, upon request, any inaccurate personal data or personal data for which consent has been withdrawn.  An access request cannot be accepted if it puts the privacy of others at risk.  Access, correction and deletion of personal data are provided for free, except where the request requires disproportionate technical effort (such as developing a new system or fundamentally changing an existing practice), or would be extremely impractical (for instance, requests concerning information residing on backup systems). In such cases, Lytica will charge a fee corresponding to administrative costs and provide justification for the fee.

Security Measures For All Personal Data

Lytica applies necessary physical, technological and administrative measures to protect personal data at the level appropriate to its sensitivity. These include:

  • Entry-exit registration of visitors.
  • Secure areas for the protection of servers and devices.
  • Use of SSL Certificates to protect users against unauthorized access.
  • Policies governing the management and protection of personal data, made easily accessible and distributed to staff for implementation.
  • Risk management plans, threat identification and mitigation measures.

Location Of Data

Lytica stores and processes personal data on computers located in Canada and the United States. This means Canadian and United States privacy laws apply according to where the information is stored. Wherever it stores personal data, Lytica ensures, through contractual clauses, that the information will be protected with a comparable level of safeguards.


This privacy policy is updated as necessary to reflect Lytica activities that may entail collection and use of personal data, as well as the measures developed to protect it.

Addressing Questions Or Concerns

Lytica addresses questions and concerns through its privacy office. All queries regarding privacy at Lytica are directed to the data protection officer via email at or via postal mail at:

720-555 Legget Drive, Tower A, Ottawa, Canada, K2K2X3

Lytica makes every effort to respond in a timely and satisfactory manner.