Lytica Inc, a global leader in electronic component market intelligence appoints new President & CEO propelling growth strategy.

On the heels of a very successful 2019 with additional incoming funding, Ottawa-based supply chain analytics company Lytica Inc, a leading global provider of trusted electronic component market intelligence, has reached another important growth milestone. Lytica is pleased to announce that Martin Sendyk has been appointed President & Chief Executive Officer, with current President & CEO Mark Tayles transitioning to EVP of Sales & Customer Success.

Martin Sendyk is a high-tech executive and entrepreneur with twenty years of international experience. He has held senior level positions with large global companies such as Assent Compliance, Irdeto, Nortel, Motorola, and Newbridge. He has also held CEO and founding roles with innovative medium-sized firms and start-ups. Martin is a results-driven leader whose major strengths include Product Development, Business Planning and Sales.

“I’m thrilled to have Martin join the Lytica team as President and CEO. His vision is precisely where we intend to take the company. With him at the helm, his experience and past accomplishments will greatly accelerate our success in capturing our unfair share of this burgeoning market. Personally, I’m as committed as ever to our long-term success and I am excited to assume the role of EVP of Sales & Customer Success” – Mark Tayles

Martin was recently responsible for all aspects of Assent’s Software-as-a-Service (SaaS) platform where he developed a strong discipline around large data driven B2B SaaS solutions, Cloud and AI. Passionate about growing companies, Martin is a strong proponent of highperformance team-based culture and innovation. A “40 under Forty” award winner and a Registered Professional Engineer. Martin holds a Master of Engineering Management degree from the University of Ottawa and an Electrical Engineering degree from the University of Calgary.

“Lytica is one of those rare companies with excellent intellectual property and a tier-one list of Fortune 500 clients. I’m honored to be part of the Lytica team as we grow, transform and realize our vast potential.” – Martin Sendyk

Enabling unprecedented levels of cost reduction for many of the world’s leading electronics OEM and EMS companies. Lytica has enjoyed high recurring revenue with their unique cost benchmarking methodology for electronic components. With over 100 customers worldwide, which includes 20% of Fortune 500 companies in the electronics market, Lytica has been transitioning their toolset to the SupplyLens™ platform offering an integrated online environment.

“Martin brings to Lytica the set of complementary skills and the experience needed to guide Lytica’s SaaS transition and growth. With his proven track record, he adds further dimensions to our seasoned leadership team. We have the customers, the product roadmap and the vision. Martin will lead us to the next level” – Ken Bradley Chairman, Founder & CTO

Lytica’s SupplyLens™ platform delivers the world’s only real market pricing intelligence for electronic components. Trusted by customers globally and having analyzed over $250B USD in electronic component spend, clients benefit from true market insights. SupplyLens™ is enabled by the world’s largest independent database with millions of actual prices paid by real customers. Why struggle and settle for guesswork when you can know what the market is actually paying for electronic components?

For more information, contact sales@lytica.com