A Buyer’s View into Electronic Components

A Buyer’s View into Electronic Components:
Turning Market Transparency into Negotiating Power

A Buyer’s View into Electronic Components: Turning Market Transparency into Negotiating Power

Gain a true Buyer’s View of the electronic components market in this expert-led session. Learn how real customer pricing data brings transparency to sourcing, shifts negotiation leverage back to buyers, and helps procurement teams protect margins, reduce risk, and make faster, more confident decisions in a volatile market.

Meet the Lytica Team

Martin Sendyk

PRESIDENT & CEO

MARTIN SENDYK

High-tech executive and entrepreneur. Passionate about growing companies and building world-class teams!

Ken Bradley

CHAIRMAN & CHIEF STRATEGY OFFICER

KEN BRADLEY

Industry recognized technology and business executive and founder of Lytica with vast experience in component technologies, sourcing and procurement.

Rudy Richman

CSO

RUDY RICHMAN

Rudy’s success has been in the development, implementation and execution of sales team strategies. He is a habitual builder of revenue generating sales engines: profitable, scalable models with predictable results.

Mark Tayles

EVP INDUSTRY APPLICATIONS

MARK TAYLES

Industry veteran and entrepreneur that marvels at the market advantages inherent with the ‘faster, better, cheaper’ attributes of technology.

Shawn Bradley

VP PRODUCT EXPANSION

SHAWN BRADLEY

Accomplished entrepreneur and professional with executive level experience in the electronic supply chain. Leveraging skills and abilities to build better products while generating positive industry awareness.

Michael Collins

VP MARKETING

MICHAEL COLLINS

Accomplished marketing executive with the desire to build, scale, and lead great marketing teams within software companies.

Mike Knol

VP FINANCE

MIKE KNOL

A passionate team leader focused on supporting senior management decisions and implementing process improvements.

Danylo Zburivsky

VP DATA & ENGINEERING

DANYLO ZBURIVSKY

Experienced technology leader in data platforms, managing global teams, and recognized author/speaker in the industry.

Melissa Halsey

DIRECTOR OF ENGINEERING

MELISSA HALSEY

Innovative and solutions driven Engineering Leader with proven record building and maintaining high-performance cross-functional distributed technology teams.

Ala Abu Alkheir

DIRECTOR OF ANALYTICS

Ala Abu Alkheir

A details-oriented analytics expert with several years of expertise in the telecom industry and supply chain of electronics components. An author of more than 30 research articles, a mentor and educator.

Karen Fielder

HUMAN RESOURCES MANAGER

KAREN FIELDER

HR leader keeping up with all the latest industry trends and best practices. At Lytica people come first!

Our Culture & Core Values

Determination

We’re bold and take calculated risks.
Perseverance and hard work never go out of style.
We’re successful and we stand tall and think big.

Innovation

We are curious.
We encourage creativity and innovation. Go for it!
We stay strongly connected with the real world as the “truth is out there”.

Teamwork

We’re a team.
Teams win, not individuals.
We trust and support each other while having ownership and. accountability.
We do what we say we will do.

Respect

We respect and care for our employees and customers.
We’re all human.
We value diversity and celebrate our differences.

Fun

We like to have fun, so don’t lose your sense of humour.
It’s not work if you love what you do.

3 Quick Facts

Complex and fast-moving

The world’s only provider of electronic component spend analytics and risk intelligence using real customer data.

Trusted by the world’s top OEM’s and electronics manufacturers with over $400B in spend data analyzed.

We aim to make the global electronics supply chain more transparent and accessible.