At Lytica, we are committed to protecting your privacy and ensuring a safe and secure browsing experience. This Website & Privacy Policy outlines how we collect, use, and protect your personal information. By using our website, you agree to the terms and conditions of this policy.

1. Collection and Use of Personal Information: We may collect certain personal information from you, such as your name and email address, when you voluntarily submit it through our contact forms or subscribe to our newsletters. We use this information to improve our services, respond to your inquiries, and send you relevant updates or promotional materials with your consent.

Rest assured, we do not sell or share your personal information with third parties without your explicit consent, except where required by law.

2. Use of Cookies and Tracking Technologies: Our website may use cookies and similar tracking technologies to enhance your browsing experience. These technologies collect information about your usage patterns, preferences, and interactions with our website. Cookies help us provide personalized content, analyze website traffic, and improve our services. You have the option to manage or disable cookies through your browser settings.

3. Data Security: We take the security of your personal information seriously. We have implemented industry-standard measures to protect your data from unauthorized access, loss, or theft. We regularly update our systems and employ security practices to safeguard your information. However, please be aware that no method of data transmission over the internet or electronic storage is 100% secure.

4. Data Collected Through Lytica Servers: Lytica’s web-based software and services collect personal data (name, email, username, password, IP addresses, location, usage data) through email, SMS, web forms, and other communication channels. This data is used to process transactions, send service-related emails, provide support, improve services, ensure compliance, and protect security. With consent, Lytica may post testimonials and send promotional emails to registered users.

5. Right to Access, Edit & Remove Your Data: You have the right to access, edit, and remove your personal data. Contact Lytica directly at privacy@lytica.com for assistance. Lytica ensures data accuracy and allows corrections upon request. Upon withdrawal of consent or identification of inaccuracies, Lytica will delete the respective personal data. Access requests may be declined if they compromise others’ privacy. While access, correction, and deletion are generally free, Lytica may charge a fee for requests requiring significant technical effort or being highly impractical. In such cases, a fee will be justified and cover administrative costs.

6. Location of Data: Lytica stores and processes personal data on computers located in Canada and the United States. This means Canadian and United States privacy laws apply according to where the information is stored. Wherever it stores personal data, Lytica ensures, through contractual clauses, that the information will be protected with a comparable level of safeguards.

7. EU Data Protection Laws: In compliance with EU data protection laws, Lytica Inc. acts as the controller for your Personal Information collected via the website. The retention period of your Personal Information depends on the purpose for which it was obtained and any legal obligations. When transferring your data outside the European Economic Area, we ensure it is protected according to legal requirements. You have the right to access, rectify, erase, restrict processing, and receive your Personal Information. You can also withdraw consent, object to processing, and lodge a complaint with the data protection regulator. Contact us for further information and to exercise your rights.

8. Third-Party Links: Our website may contain links to third-party websites or services for your convenience. Please note that we are not responsible for the privacy practices or content of these external sites. We encourage you to review their respective privacy policies before providing any personal information.