About Lytica
Lytica is the world’s only provider of electronic component spend analytics and risk intelligence powered by real customer data. With clients spanning industries from Industrial to Automotive to Medical and beyond, we help some of the world’s largest organizations identify and realize cost savings and risk mitigation opportunities for the electronics that they purchase. We do so by making the notoriously opaque electronic components marketplace clear to buyers through the use of our technology platform, SupplyLens™ Pro.
SupplyLens™ Pro empowers buyers to benchmark their performance in procuring electronics against the wider market using actual customer data. Lytica is well-known for being an award-winning technology provider to procurement organizations – recently securing prominent industry awards such as the 2024 ProcureTech 100 – which recognizes the 100 companies that are pioneering digital procurement technology – and Procurement Magazine’s Top 150 Procurement Companies for 2024.
Job Description
As our Director of Marketing, you’ll build and scale our demand generation engine, leading ABM, field marketing (events/webinars), and high-impact content programs. You’ll drive results, manage agencies, and accelerate pipeline growth—this role is ideally suited for a self-starter, SaaS veteran who thrives under pressure and delivers measurable results.
Key Responsibilities
Demand Generation & ABM
- Architect and run a full-funnel demand generation plan: field events, webinars, email, digital, and partner campaigns.
- Lead field marketing programs—from planning to execution—ensuring high-quality lead flow.
- Drive account-based marketing activities with Sales to target, engage, and convert key strategic accounts.
Content Strategy & Execution
- Own the content marketing strategy and calendar, overseeing the creation of thought leadership, product content, social posts, sales enablement materials, and campaign assets.
- Collaborate with internal subject matter experts and third-party writers/agencies to produce high-quality content tailored to buyer personas and the customer journey
- Ensure consistent messaging and positioning across all touchpoints, aligned with Lytica’s brand and voice.
Agency & Vendor Management
- Select, manage, and evaluate external marketing agencies and contractors across creative, content, event logistics, and digital marketing.
- Ensure deliverables meet objectives, timelines, and budget expectations
Metrics & Optimization
- Develop and track marketing KPIs to measure campaign performance and ROI across channels.
- Provide regular reporting and actionable insights to inform marketing strategy and continuously improve programs.
- Partner with Sales on lead management, funnel metrics, and campaign alignment.
What You’ll Bring
- 8–10 years in B2B SaaS marketing, including at least 2+ years leading demand generation/field marketing.
- Strong track record executing ABM campaigns and sales-aligned engagement programs.
- Proven ability to create and deliver content, from blogs, videos, and webinars to sales toolkits.
- Experience crafting compelling and effective value propositions and brand messaging
- High-energy, self-motivated individual who excels in fast-paced startup environments.
- Experience managing multiple agencies and vendors with a clear, results-oriented approach.
- Proficiency in marketing automation, CRM, and reporting tools—preferably HubSpot.
- Previous experience using technologies such as WordPress, Google Analytics, and LinkedIn
- Exceptional communication, project management, and leadership skills
Why Join Lytica?
We’re a multicultural and diverse team. Put simply, our differences are our strengths. At Lytica all ideas are heard, and the best one’s win. We work with cutting edge technology. Lytica has some of the country’s top technology and analytics experts working to solve complex industry issues and make a real difference for our customers. Lytica is experiencing explosive growth – and we need you!
Company growth means your career can accelerate. Executives and managers take genuine interest in your career progression. Let’s face it, no one gets to the top on their own! Lytica is experiencing rapid growth and wants you to be a part of the journey. So, if you’re a ‘builder’ at heart or a subject matter expert with a can-do attitude and want to be a part of making something really special, this is a great place to be!
Ready to join?
If you’re a results-obsessed marketing leader with SaaS demand generation and ABM experience, and you thrive on ownership and impact, we’d love to talk.
Lytica is an equal opportunity Employer. We celebrate, support, and thrive on diversity and are committed to creating an inclusive environment for all employees. If you require accommodation due to a disability at any time during the recruitment and/or assessment process, please contact the Human Resources department and we will make all reasonable efforts to accommodate your request.
We invite all qualified candidates to apply. Please note, you must be eligible to work in Canada to be considered for this role. We thank everyone for their interest; however, only applicants continuing in the recruitment process will be contacted.
